Press Release


Kristen Smith (207)761.1515 ext. 101

Westbrook, ME (February, 2015) – Planet Dog, the pet industry’s leader in product innovation and social responsibility, is proud to unveil a major facelift to and, the popular online destinations for everything "dog". The new websites feature a substantially re-designed layout that makes it easier for dog lovers and retailers to sniff their way around and discover all that the company has to offer.

The new website offers a secure e-commerce platform that provides an easy and intuitive retail shopping experience. The upgraded technology features vibrant downloadable images, expansive product descriptions and recommendations, and a user-friendly interface that allows for a seamless, state-of-the-art shopping experience. The product catalog is enhanced with the capacity for user reviews, integration with the popular Planet Dog blog, Chew on This, and a comprehensive Retailer Locator to allow customers to find their local Planet Dog reseller. The site offers an expansive learning center, with educational resources for dog owners about food and grooming options, exercise and health, training tips, and choosing the right toys for any dog.

Planet Dog’s Retailers will be issued a log-in for to access to Wholesale pricing and purchasing options, as well as additional content including selling tips, branded displays and merchandising assistance, easy access to their account information, free signage, and one-click image downloads to facilitate marketing efforts.

The new site is fully responsive, optimizing easy browsing, learning and shopping on any mobile device. "Our website is now easier to navigate, and packed with more content and ways to interact with the PDOG community on a desktop, mobile phone or tablet," says Kristen Smith, Planet Dog's Brand Ambassador. In addition to extensive visual and navigation improvements, Planet Dog emphasized security, with enhanced online protections, and the most up-to-date SSL certificates.

Since 1997, Planet Dog has been proudly making the best products from the best materials for our best friends. With the launch of the new web platform, the online presence matches the quality and innovation the company is known for. Planet Dog is proud to donate 2% of every purchase to the Planet Dog Foundation (PDF) to support canine service programs nationwide. Since January 2006, PDF has given away more than $1 million dollars in cash grants and in-kind product donations to help more dogs help more people in need. For more information and a full list of programs and grantees, please visit

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